Ever pondered on the significance of a well-made website? A poorly designed website not only repels your intended audience but also risks alienating search engines if the code and structure are not well-crafted. At webultrasolution, we meticulously address essential elements to create an intelligent website that appeals to users and is easily navigable by major search engines. We’ve outlined some of these crucial points to enlighten our clients on our practices and methodologies.
Make sure that your web pages are crawlable by all search engines
Search engines can effectively index page content only when it is presented in simple HTML tags. Utilizing elaborate scripts or images to display crucial content is futile. To ensure that search engine crawlers can index our page content, it’s essential to keep it straightforward and uncomplicated.
For optimal visibility to search engines, employing plain text, user-friendly text links, or HTML buttons is advisable. The content and navigational links readable to users should also be easily interpretable by search engine robots. It’s crucial to adhere to simple stylesheets via CSS files and conventional HTML tags, avoiding the concealment of content in Flash or JavaScript.
Use responsive web design
Since April 21, 2015, Google has prioritized the indexing of ‘mobile-first’ pages over older versions of web pages. The requirement is that a web page should be visually appealing on various devices, including mobiles, tablets, desktops, and laptops. The solution lies in creating a responsive design for the website.
A responsive web design ensures that the appearance of the web page automatically adjusts based on the size of the browser window or the device it is accessed on. This design needs to be flexible so that the page adapts seamlessly to the device’s dimensions. Achieving this involves utilizing CSS styles and media queries.
Another approach is to build websites through a content management system (CMS) such as WordPress. CMS platforms offer ready-made themes or templates that can be installed, and these are inherently responsive.
Web pages that display well on mobile devices consistently receive higher rankings in Google’s search results compared to websites not optimized for mobile devices.
Use an easy-to-understand website navigation
A well-organized website with user-friendly navigation not only enhances the user experience but also earns favorable rankings from search crawlers. Properly categorizing pages or products/services simplifies the navigation process for both users and search engine crawlers.
Ensure that the navigational elements on your web pages utilize clear and descriptive text, making it evident what the linked content pertains to. This clarity aids search engines in effectively ranking your pages for the relevant topics. For instance, if your website has a category on ‘Black ties,’ linking to the product page with the term ‘Black ties’ in the menu facilitates easy navigation for both users and crawlers.
Implementing a structured folder system in your website contributes to a better understanding of page content. For example, grouping all pages related to various black tie variations in a directory named ‘/black-ties/’ enhances organization and clarity.
Fast loading pages are good for the user experience
Some argue that website performance is a significant ranking factor in search engines. This assertion is valid in the sense that a well-performing website or page loads quickly on the browser, minimizing the user’s wait time to access the content. Users tend to have limited patience for slow-loading pages, and a prompt, responsive website can attract a larger audience, ultimately contributing to improved page ranking. While it may not have a substantial impact on website ranking directly, a faster website enhances user experience and engagement.
Numerous other factors influence the positioning of your web pages on Google and other search engines. Explore our On-page and Off-page optimization services within our Search Engine Optimization package to witness business growth and an increase in leads flowing into your mailbox!
